Amazon to Raise Price of Prime

Amazon to Raise Price of Prime

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Amazon announced that they will raise the annual cost of their Prime membership from $99 to $119 annually during a call with investors on Thursday.  The new price will go into effect on May 11 and will begin applying to Prime renewals on June 16.  Amazon cited the increase in value of Prime due to new services such as Prime Video as reason for the change.  Earlier in the month, Amazon’s CEO, Jeff Bezos, told shareholders that the company has increased Prime membership to over 100 million paying members. 

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