Twitter is in talks with news media giant Bloomberg to install a 24-hour rolling news channel. The live stream would rely on original programming and build off of the deals that Twitter has done in the past, most notably broadcasting live NFL games. The goal of this service would be to allow users to tweet along as they watched live events on the social media app. This deal would also allow Twitter to better compete with Facebook and Google, who already make a large amount of money from video ads.
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