CoverGirl's First CoverBoy
James Charles, a 17-year-old makeup artist from New York, is CoverGirl’s first male face. Charles’s Instagram went viral last month, sparking CoverGirl’s interest in having him be the star of the new mascara campaign, “So Lashy,” which will go live later this month. Charles says that he is honored to work with CoverGirl and hopes to show that “everyone can wear makeup.”
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